PUBLIKUM.io is a Danish-based service for audience building combining AI-analysis and anthropological insights. The service is designed to give creative direction in the early stage of script development to help film and TV reach a larger audience and leave a deeper impression. The service is also used for pre-positioning and to support, sales, distribution, marketing, funding, and green-lighting. PUBLIKUM.io was launched in 2021 and is currently working with producers and film institutes in Denmark, Norway, Sweden, Germany, UK and the Netherlands. In the first year, PUBLIKUM.io has helped 30 films across most genres from production companies such as Lemming Film, SF Studios, Maipo Film, Zentropa, Nordisk Film, Oslo Pictures, Danish Documentary, Baldr Film, Profile Pictures and Studio Ruba. PUBLIKUM also worked with Final Cut For Real on the Danish 3 x Oscar nominee Flee.
Rikke Flodin, Audience Insights, PUBLIKUM.io
Rikke is an anthropologist working with Audience Insights and has worked with 25+ projects in Denmark, Sweden, Norway and the Netherlands supporting filmmakers with audience awareness in the shape of deep, human insights.
Lars Tversted, Partner, PUBLIKUM.io
Lars has extensive experience from 25 years working with digital strategy, innovation and implementation of brands, products and services from some of the biggest Danish and international brands.
Lecturers: Rikke Flodin, Lars Tversted
Time: November 8th , 10 a.m.