Lecturers:i: Rikke Flodin, Lars Tversted
November 8th , 10 a.m.

The industry programme Digital Propeller gathers professionals from the film industry with the aim of contributing to the visibility of art-house European and domestic films, through strengthening the sector of cinemas, distributors, as well as VoD and (S)VoD distributors. The overall goal of the project is to empower, educate and network film professionals, representatives of the independent cinemas, productions, digital marketing and distribution sector from Serbia and the entire region.

Using a unique combination of artificial intelligence and anthropology, Danish-based has specialized in audience building and awareness in the European film industry. The session will include a demonstration of tools for audience development combining AI and anthropology and case presentations collaborating with high profile production companies. The master class will be held by Rikke Flodin and Lars Tversted.

MASTER CLASS is a Danish-based service for audience building combining AI-analysis and anthropological insights. The service is designed to give creative direction in the early stage of script development to help film and TV reach a larger audience and leave a deeper impression. The service is also used for pre-positioning and to support, sales, distribution, marketing, funding, and green-lighting. was launched in 2021 and is currently working with producers and film institutes in Denmark, Norway, Sweden, Germany, UK and the Netherlands. In the first year, has helped 30 films across most genres from production companies such as Lemming Film, SF Studios, Maipo Film, Zentropa, Nordisk Film, Oslo Pictures, Danish Documentary, Baldr Film, Profile Pictures and Studio Ruba. PUBLIKUM also worked with Final Cut For Real on the Danish 3 x Oscar nominee Flee.

lectures' bio

Rikke Flodin, Audience Insights,
Rikke is an anthropologist working with Audience Insights and has worked with 25+ projects in Denmark, Sweden, Norway and the Netherlands supporting filmmakers with audience awareness in the shape of deep, human insights.

Lars Tversted, Partner,
Lars has extensive experience from 25 years working with digital strategy, innovation and implementation of brands, products and services from some of the biggest Danish and international brands.

Audience Building Closer To The Story: Building Audience Awareness From Early Script Development To Launch

Lecturers: Rikke Flodin, Lars Tversted
Time: November 8th , 10 a.m.


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